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 In the ever-evolving landscape of digital marketing, TikTok has emerged as a powerhouse platform, boasting over a billion active users. To harness the full potential of TikTok advertising in 2022, we've enlisted the expertise of a seasoned marketing veteran with an MBA from Philip Kotler's prestigious Kellogg School of Management. With over 12 years of experience, including roles as a VP of Marketing for a Google accelerator startup and a Global Product Marketing & Brand Manager for Sony PlayStation, our instructor is well-equipped to guide you through crafting effective TikTok ad campaigns. Choosing the Right TikTok Advertising Objectives Before diving into TikTok advertising, it's crucial to identify your objectives. Are you looking to boost brand awareness, drive website traffic, generate leads, or increase app installs? Our expert will guide you in selecting the perfect advertising objective to align with your goals. Analyzing Top-Performing TikTok Ads in Your Indu