[100% OFF] Branding & Brand Management: Branding Strategy Brand Tactics

 

In today's competitive business landscape, understanding branding and brand management is essential for anyone involved in marketing or business. Many dream of earning an MBA to gain this knowledge, but it's often expensive and time-consuming. However, this course offers a unique opportunity to acquire an MBA-level understanding of branding without the hefty price tag or lengthy commitment.

Taught by a former Global Brand Manager at Sony PlayStation, who honed their expertise in brand management at Philip Kotler's renowned Kellogg School of Management, this course is designed to empower marketers, marketing managers, and founders with the skills needed to excel in branding. Here's why you should consider enrolling:

1. Learn from a Branding Expert

You'll benefit from the insights of a seasoned professional who has not only managed global brands but also worked with numerous startups to enhance their branding strategies.

2. Gain a Competitive Edge

If you offer marketing services, this course will give you a sophisticated advantage over other marketers. Marketing managers will acquire a strategic understanding of the role of branding, while founders can catapult their companies to fame.

3. Focus on Branding Excellence

This course is dedicated exclusively to branding, brand marketing, and brand management, providing a deep dive into these critical areas. It's not a generic marketing course; instead, it lays the foundation for brand strategy and tactics through real-world case studies and research.

4. Real-World Experience

The curriculum is built on the instructor's personal experience in developing and marketing brands, their academic background, and branding research. You'll gain valuable insights and debunk common branding myths.

5. Case Studies

Explore case studies, including one on the luxury brand Lacoste, to understand fast brand growth, influencer marketing, and branding partnerships. Gain insights from hands-on experiences managing top global brands across the USA, UK, Japan, and Canada.

6. Versatility

This course covers brand management in both FMCG/CPG and B2B contexts, offering lessons that apply to business-to-consumer and business-to-business branding.

7. Proven Strategies

Learn how to drive word-of-mouth for your brand using highly efficient branding tactics and strategies. Discover how to enhance key outcomes like brand awareness, revenue, and reach through various advertising channels.

8. Market Penetration

Understand how to penetrate new markets quickly to build brand credibility and awareness, even if your brand lacks credibility initially.

9. Comprehensive Strategy

Develop a comprehensive branding and brand marketing strategy that aligns with your business goals.

Key Branding Sections

How Brands Grow

Brand Management Lessons from Lacoste

Branding Strategy

Branding Tactics

Macro Business Perspective of Branding

Raising Brand Awareness

B2B Branding

Personal Branding

Enroll in this course, and set yourself on a path to branding success. It's your ultimate guide and mini MBA in branding, brand management, brand marketing, branding strategy, and business branding.