[100% OFF] Public Relations for Startups 2023 | Dekker Fraser, MBA


 In today's fast-paced business world, startups face intense competition, making it crucial to stand out from the crowd. One powerful tool at your disposal is Public Relations (PR). In this comprehensive course led by renowned instructor Dekker Fraser, MBA, you'll delve into practical PR strategies tailored specifically for startups. Whether you're just starting out or looking to take your PR game to the next level, this course promises to equip you with the skills and knowledge needed to make a splash in the market.

Course Highlights:

Success Stories That Inspire: Learn how a single company generated a staggering $1 million in revenue within just 12 days of launching, all thanks to a PR-focused marketing strategy. Real-world success stories like this will provide you with valuable insights into the potential of PR for startups.

The 3S Formula: Dive deep into Dekker's "3S Formula" for Startup PR: Soliciting, Storytelling, and Scaling. This framework will serve as your roadmap to crafting and implementing effective PR campaigns.

Maximizing Exposure on a Shoestring Budget: Discover how to attract tons of media attention and achieve virality without breaking the bank. These cost-effective strategies are essential for startups with limited resources.

Winning Awards for Sales: Uncover the power of winning awards to drive sales. Learn how to identify and pursue relevant awards opportunities that can boost your startup's credibility.

Unconventional PR Approaches: Explore creative and unconventional approaches for achieving PR virality. Stand out from the competition by thinking outside the box.

Startups vs. Large Companies: Leverage the unique advantages startups have over large corporations to garner public relations attention. Find out how to make your startup's story compelling and irresistible to the media.

Real Case Studies and Tutorials: Gain practical insights from real case studies and tutorials that showcase Dekker's successful PR endeavors. Learn by example and apply these strategies to your own startup.

Growth Hacks: Unearth growth hacks such as advertising and direct mail pitches to journalists. Discover how to get noticed in a crowded media landscape.

SEO-Powered PR: Learn how to power up your Search Engine Optimization (SEO) efforts through strategic PR. Increase your online visibility and reach a broader audience.

Piggybacking on Big Brands: Find out how to piggyback on bigger brands to garner media attention. Partnering with established companies can provide your startup with valuable exposure.

Podcast and Influencer Marketing: Explore the realms of podcast marketing and influencer marketing. These emerging PR avenues can significantly amplify your startup's reach.

Media Outreach and Tools: Learn the art of building and automating media outreach lists. Utilize the latest PR tools, including Sparktoro, Lemlist, LeadEnforce, and LinkedIn, to maximize your PR efforts.

Crafting a Press Release: Master the art of writing a compelling press release that grabs the media's attention. Learn the dos and don'ts of effective press release writing.

Leveraging Stories for Maximum Reach: Understand the types of stories and story angles that resonate with the media and your target audience. Craft narratives that leave a lasting impact.

Interviewing Skills: Enhance your interviewing skills to engage effectively with journalists and convey your startup's message confidently.

Scaling PR Campaigns: Discover strategies for scaling your PR campaigns as your startup grows. Ensure your PR efforts keep pace with your business expansion.

Real-Life Examples: Explore real examples of effective public relations for product launches, personal branding, awareness marketing, and more. These case studies provide actionable insights.

About Dekker Fraser:
Dekker Fraser, MBA, boasts a wealth of experience in startup PR, having served as the head of marketing for a Google accelerator startup. He has also collaborated with top PR managers at renowned companies such as Sony PlayStation. With an MBA from the prestigious Kellogg School of Management and training from Columbia Business School, Dekker brings a unique blend of marketing and journalistic expertise to his teachings. His knowledge and practical insights make him an ideal guide for startups seeking to excel in PR.

In conclusion, this course is a treasure trove of knowledge for startups looking to master the art of Public Relations. Whether you're aiming to create a buzz around your product launch, establish a strong personal brand, or simply boost your startup's visibility, Dekker Fraser's course offers a comprehensive roadmap to success.

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